IGCT Episode #205: Joe De Sena - “Spartan Up - If It is Not Fatal It’s Fixable”

April 27, 2017

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Joe DeSena founded Spartan Race in 2010 and has since grown the brand to be the world’s leading obstacle racing company with over 170 events in 25+ countries, 1 million-plus global participants, key sponsors including Reebok, two popular TV programs, and numerous other lifestyle products. Joe has been a lifelong entrepreneur, from selling fireworks at age eight, to building a multimillion-dollar pool business in college, to founding a Wall Street trading firm. An accomplished athlete, Joe has competed in every extreme sports adventure he could find, racing more than 50 ultra-distance events in his athletic career.

Gritty. Resilient. Passionate. Spartans aren’t soft. Spartans overcome obstacles. And yes, Spartans burpee.

Spartan is a sport, community, a philosophy, a training and nutrition program – with daily advice, a podcast, a series of books, an activity for kids, workout gear, a media channel, an NBC Sports series, a digital magazine, and a timed obstacle race.

Reebok Spartan Race is innovating obstacle racing on a global scale. With more than 130 races around the world annually – we offer three core races each escalating in distance, obstacle count and challenge level. The Spartan Sprint (3+ miles/20+ obstacles), the Spartan Super (8+ miles/ 25+ obstacles) and Spartan Beast (12+ miles/ 30+ obstacles). Courses are riddled with signature obstacles: mud, barbed wire, walls, rope and fire. Challenge yourself to complete all three and become part of the TRIFECTA tribe.

We also offer a kids race (½ – 1 mile), Special Spartans (for racers with intellectual and/or Developmental Disabilities), and for those who looking to push themselves even further, the Hurricane Heat (bootcamp-style challenge) and the Ultra Beast (26+ miles, 60+ obstacles).

In This Episode We Discuss:

What experience in his journey impacted him the most, and Why.
Biggest mistake he has made and how he learned from it.
Understanding functional fitness and it's benefits.
Dealing with stress.
What is obstacle immunity.
How to change your "Frame of Reference"
How he motivates his team and himself.
Best piece of coaching advice he has ever received.
His favorite quote, Book/App/Website recommendation.

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